BILLIONAIRE BOYS CLUB
“WEALTH IS OF THE HEART AND MIND NOT THE POCKET.”
The American and Japanese label, Billionare Boys Club, launched by Pharrell Williams and Nigo back in 2005, is known for its vibrant and futuristic approach to urban streetwear.
Billionaire Boys Club has ensnared the interest of an international market thanks to their various collaborations, including South London’s own grime artists Novelist, and the artistry of creatives from Dexter Navy to Olivia Rose.
Having gained a considerable amount of technical insight from his role in the Dutch designer clothing company, G-Star, Williams has more than enough industry experience to lead Billionaire Boys Club from success to success.
A blend of retro sportswear (think early-‘90s), terrestrial inspiration, bold graphics and a strong laid-back aesthetic is what makes the Billionaire Boys Club Spring/Summer 2016 collection so unique.
For more from the brand take a look at our online collection, here.