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RALPH LAUREN STEPS DOWN AS CEO

POLO RALPH LAUREN
Velvet Shirt
POLO RALPH LAUREN
Slim Fit Shirt
POLO RALPH LAUREN
Dillian Chelsea Boots
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POLO RALPH LAUREN

Ralph Lauren is set to hand control of the company, best known for it's interpretation of the iconic American image and somewhat preppy advertising campaigns, to GAP executive Stefan Larsson in November.

Stefan Larsson is most prominently known for taking the helm of GAP's budget brand, Old Navy, for the past three years. 

Before working in a senior role for Old Navy, Larsson worked for Sweden's H&M for fifteen years.

With a new CEO comes new aspirations as the company aims to reach an even broader range of consumers, and the influence of Larsson is expected to bring a fresh perspective to the brand.

Lauren began his fashion career designing ties in 1967, with the iconic Ralph Lauren polo shirts branding the globally recognised logo just five years later.

Will the brand continue to emit an image of wealth, style and American opulence, or will there be a distinct step-change? Watch this space.

For the time being, here are some of our current favourite Polo Ralph Lauren pieces for A/W15.

 

POLO RALPH LAUREN
Harrington Jacket
POLO RALPH LAUREN
Long Sleeved Polo Shirt
POLO RALPH LAURENJermain Low Top Trainers
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