VMLIFE

FASHION, FOOD, SPORT, LIFESTYLE, AND MORE...

Polo Ralph Lauren

Ralph Lauren himself once said; "Classic, to me, is something that's timeless, enduring. The things that never go out of style." The new SS17 Polo Ralph Lauren range sticks to these words and is built on the notion of simple, classic style. The versatility of it makes them staple pieces for any wardrobe as their simplicity allows them to be paired with a huge range of garments for either a formal or casual look. [More]

Versus Versace

We excitedly introduce the brand new Versus Versace SS17 Collection.The campaign featuring Zayn Malik and model of the moment Adwoa Aboah was shot by Zayn’s girlfriend Gigi Hadid using her mobile phone and digital cameras.

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New Kenzo SS17

Kenzo brings us new colourways in the iconic Embroidered Tiger Sweatshirt plus much more in casual fashion with a cool edge. Instantly recognisable the world over for their eye catching prints and stand out motifs, update your everyday wardrobe and see the new Kenzo collection online now.

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Men's New SS17 Top Collection

Are you looking for a spring wardrobe update? Well look no further- we think you really can't go wrong with a new top! Our editor has carefully selected the very best sweatshirts, polo's and t-shirts for you. All available online and in store now, we're confident you'll love what we have to offer.

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Les Basics

Influenced by elements of sport, London-based brand Les Basics have been elevating wardrobe staples with functional silhouettes and luxurious fabrics since their began in 2016. We are proud to sell the collection online now.

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Trying Out 2017’s Best Fitness Trends

You probably don't give much thought as to what you wear on the treadmill or to run a few miles in the park, but with new athletic brands and studios popping up every month, it might be time to give your standard t-shirt and sweats an upgrade. In the spirit of a new year, we've highlighted fitness trends that are poised to be big in 2017 and outlined the proper gear that'll help you get the most out of each.

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How To Spot A Fake Stone Island Item

At this time of year you might be hoping for an extra special Christmas present from Stone Island. Whether you’re buying a coat or jumper it is a big investment and a lot of money so how can you be sure it’s not a fake?

It is our priority to defend the product and ensure our customers aren’t getting ripped off. This is why we have taken the time to research and pass on these key rules to look out for when buying Stone Island.

 

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The Guys Gift Guide

The Guy Gift Guide

Not sure what to get him? It's the final count down.....Hurry!

We have put together nine fail safe items that even the fussiest of men will be happy to receive.

 

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