In 1982, in the hopes of establishing peaceful communication with extraterrestrial life, NASA launches a time capsule into outer space containing images and footage of Earth life and culture.
However, the aliens misinterpret enclosed video-feeds of classic arcade games as a declaration of war. They attack the Earth using the games as models for their various assaults including Pac-Man, Donkey Kong, Centipede, and Space Invaders.
Their technology creates voxels that change form and are capable of turning any form of matter into more of itself. President Will Cooper (Kevin James) calls upon his best friend since childhood, former video game professional Sam Brenner (Adam Sandler), who is now a home theater installer and had a previous relationship with Cooper's wife (Jane Krakowski).
To combat the video game characters, Brenner decides to lead a team of retrogamers Eddie Plant and Ludlow Lamonsoff (Peter Dinklage and Josh Gad) to defeat the aliens with various technology similar to those used in games.
The guys have save the world thousands of times before – at a cost of 25 cents a game in the old video arcades. However now, they’re going to have to do it for real.
Released by Columbia Pictures under the banner of Sony Entertainment this sc-fi action comedy has gained huge interest from the public, with the original trailer receiving 34.3 million views in the first 24 hours, which is a record for Sony.
Pixels is set to be released in 2D, 3D, and Imax 3D, and will hit UK cinemas on August 12th, but you can check out the latest trailer for the film below.