Seeing Red: 70 Years Of Ferrari

To celebrate it’s 70th anniversary Italian sports car manufacturer Ferrari has created the ultimate gallery exhibition. ‘Seeing Red’ features 10 of the most impressive vehicles Ferrari has ever produced, all of which follow the iconic colour scheme.

The opening of Seeing Red: 70 Years of Ferrari, is the latest exhibit at the famous Petersen Automotive Museum, and will have fans falling in love with the Prancing Horse all over again by highlighting their greatest ever race cars. The collection highlights Ferrari’s passion for elegance, excellence, and purpose through 10 of the most spectacular and significant cars in the brand’s storied history. 

Founded by Enzo Ferrari in 1939 as Auto Avio Costruzioni, the company built its first car in 1940, however the company's inception as an auto manufacturer is usually recognised as 1947, when the first Ferrari-badged car was completed – hence the 70th anniversary being 2017

The Ferrari brand continues to grow and grow – last year they made and sold about 8000 cars which pocketed them a cool £2.5 billion, but in the early days it was all a means to end for Enzo.  All the road cars he made were purely to finance his love of making race cars.

The exhibition features cars ranging from 1947 all the way through to 2014.
The 1947 offering is the Ferrari 125 S which is widely regarded as their first race car, and came with the chassis number 010I, and the 2014 entry being the already iconic Ferrari LaFerrari.
The collection also includes Niki Lauda’s and Michael Schumacher’s World Championship winning Formula 1 cars.

Of course one common thing running throughout this, is the colour.  ‘Rosso Corsa’ was actually the colour given to the country of Italy for whenever a car from there raced.  Ferrari, Alfa Romeo, Maserati, Lancia, and Arbarth all used the colour, but once sponsorship came in the livery changed…...all except Ferrari who stuck with the Racing Red (as it translates).
Now a days when you think of Ferrari you automatically think of red.

The exhibition is scheduled to run through April of 2018, and take a look at more images from it below.