For the Autumn/Winter 2014-15 season, Y-3 have examined the tension between good and evil through a stunning superhero-themed marketing and communications campaign.
Shot by Cedric Buchet and starring models Adam Butcher and Katya Riabinkina, the playful campaign focusses on the bold colour, daring patterns and graphic novel palette to replicate the themes synonymous with Japanese Manga. Providing a perfect ambience for the fashion-forward Y-3 brand,the opposing forces of hero and villain create a powerful energy that exudes from the characters throughout action packed, comic book-style fight scenes .
"The collection pays homage to the couturiers of the 60s. I wanted to infuse this spirit into it. I was also thinking of superheroes and the kind of clothes they wear. Cut for an active and fighting life style. So I brought these two worlds together." said designer Yohji Yamamoto.
Watch the Y-3 superheroes slowly appear from a haze of smoke to face each other in an ultimate battle to find ‘Justice For All’ below.