VMLIFE

FASHION, FOOD, SPORT, LIFESTYLE, AND MORE...

Who's The Boss?

Royal Birkdale will host The Open for the tenth time in July, and will welcome the world’s greatest golfers to one of the sports most renowned and challenging venues. With this in mind, if you're a golf guy and will be watching or playing this summer, we're here with all the finest clothing to ensure you look your best whilst doing it. We simply couldn't think of a better brand than HUGO BOSS Green. [More]

Food Festivals

Yorkshire folk love their food and drink, so it's of no surprise that they host such a diverse variety of food festivals each year, and that they are some of the most well attended in the country. With great food, drink, entertainment, and a whole host of other activities this is your guide to food festivals of God’s Own County.

More...

BMW X Specialized E-Bike

Two brands that stand for boundary-pushing technology, innovation, and true passion have come together. German automakers BMW have teamed up with high performance bicycle manufacturer Specialized to create their first ever E-Bike.

More...

The 2017 Open Championship

It’s just over a fortnight to the start of the oldest major golf tournament in the world as a 156 strong field of competitors head to the Par 70 Royal Birkdale course in Southport, Merseyside to attempt to win the 146th Open Championship.

More...

Paul Smith AW'17

One of the most iconic labels of our time, Paul Smith's quintessentially British brand injects a sense of colourful humour into the latest collection. We think it's fun and will be updating our wardrobe with it this year. [More]

Calvin Harris "Feels"

To celebrate the release of his first album in 3 years Calvin Harris has gone big with his featured artists on his first single Feels. As well as Harris himself, the vibrant single also features Pharrell, Katy Perry, Big Sean……oh and some parrots!

More...

Y-3 Stan Smith

What could be better than a Y-3 and Stan Smith mash up? A contemporary make over of the iconic shape with modern touches including the addition of two side zips and removable tongue. Read more for more info and images. [More]